Sky and ITV partner with Ginx to launch the UK's only 24 hour eSports TV channel
The UK is set to get its first 24-hour eSports TV channel as the world of competitive computer game playing takes its next step towards mainstream popularity.
The new channel, Ginx eSports TV, will get a major boost at launch with Sky and ITV expected to take minority stakes in the business.
“GINX eSports TV aims to add significant mainstream TV exposure to the fast growing eSports ecosystem,” said Ginx TV chief executive Michiel Bakker.
“I am also delighted about the prospect of Sky and ITV joining our shareholder roster, it goes without saying that the combined media footprint and expertise of both presents a significant opportunity for us to make a bigger impact, faster.”
The channel, which will launch in the sports section of Sky’s electronic programme guide, will air tournaments including Turner’s ELeague, which includes the world’s biggest competitive game Counter Strike: Global Offensive.
Once considered a niche pastime eSports is becoming big business, with star players earning salaries and prize pots of up to $12m (£8.5m).