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Sky and ITV partner with Ginx to launch the UK's only 24 hour eSports TV channel

Thu 16th Jun 2016 - 12:43pm : General

The UK is set to get its first 24-hour eSports TV channel as the world of competitive computer game playing takes its next step towards mainstream popularity.

The new channel, Ginx eSports TV, will get a major boost at launch with Sky and ITV expected to take minority stakes in the business.

“GINX eSports TV aims to add significant mainstream TV exposure to the fast growing eSports ecosystem,” said Ginx TV chief executive Michiel Bakker. 

“I am also delighted about the prospect of Sky and ITV joining our shareholder roster, it goes without saying that the combined media footprint and expertise of both presents a significant opportunity for us to make a bigger impact, faster.”

The channel, which will launch in the sports section of Sky’s electronic programme guide, will air tournaments including Turner’s ELeague, which includes the world’s biggest competitive game Counter Strike: Global Offensive.

Once considered a niche pastime eSports is becoming big business, with star players earning salaries and prize pots of up to $12m (£8.5m).

Aiming to bring the very best of eSports to videogaming fans, the channel, formerly known as Ginx TV, revealed its new identity today ahead of its launch on Sky channel 470 in the Sports section of the  the Sky electronic programme guide, on 23 June.  The channel was previously only available on Virgin Media channel 290.  
 
GINX eSports TV will showcase major eSports tournaments from across the globe, as well as unique, independent programming.  The schedule will include coverage of Turner’s ELEAGUE tournament, FACEIT‘s eSports Championship Series, and Valve’s The International Dota 2 , which GINX eSports TV will be covering live from its new King’s Cross studio.  Other content partners will include Riot, Activision, EGL, Gfinity and more will be announced.
 
Outside the UK & Ireland, GINX eSports TV will be distributed to an additional 23 million households, making it the largest eSports TV channel in the world, reaching 37 million homes.  With the rapid growth of competitive gaming and eSports as a spectator event over the past few years, the appetite and potential for an eSports TV channel has never been greater.
 

Source: theguardian

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